Recent IT

In some cases, particularly with sports wear, the logo itself becomes a fashion that consumers are happy to wear on the clothes they buy and this could arguably be called one of the earliest forms of "viral" marketing in that the wearers are providing free advertising and reinforcement of the brand's desirability.

When a business is considering its logo design, therefore, the ideal to aim for is to have something so memorable that the consumer immediately identifies with it and with the product or service that its owner offers, as well as the company's reputation.

A logo design service should be able to create a logo that is appropriate to the business and can either be a simple pictorial design or based on the company's name or initials.
A number of elements need to be considered and it is important to talk them through thoroughly with the logo design company when choosing the right one to be entrusted with creating something memorable.

The designer needs to understand the business and its corporate culture in order to create a design that reflects the image the company wishes to project.

For example, a law company will need to be able to project reliability, steadiness and trustworthiness, whereas a toy manufacturer will need to protect fun, entertainment, perhaps an educational component and the safety of its products. A company that needs to show that its activity is innovative and cutting edge will want to show it in the style of its logo.

The elements that will need to be considered to achieve are the colour, the style of lettering if it is to be based on a word, name or initials and even whether shapes should be rounded or angular, all of which together will create the right mood or image.

This is because people react subliminally to all these elements before they even have time to think and this leads to another element that needs to be considered and this is the target age of the eventual customer. This can be complicated, as in the case of the toy manufacturer, who will want to target the child user, but will also need to target the child's parents, who will be paying for the product and will emphasise different aspect from those that appeal to their child.

Logo design is therefore a complex and subtle process and it is important to choose a logo design service that can truly relate to the aspirations and style of the business that is being promoted.