Recent IT

During the dot-com boom many years ago, the then-called New Economy magazines boasted thick, 100-page folios chock-full of ads. At the Industry Standard, for example, there was a waiting list to buy advertising space.
Magazine salespeople weren't really selling at all; they were merely well-paid order-takers. Customers already had done their research and knew what they wanted.
admin 27 Nov, 2013